Task 7 - Audience and Cinema

There are many different cinema deals available. For example, the Orange mobile company has buy-one-get-one-free cinema tickets with Odeon Cinemas on a Wednesday, Vodaphone also has deals for Odeon Cinemas. Compare the Market has introduced Meerkat Movies and this means that Compare the Market customers get two-for-one cinema tickets at participating Cineworld braches on Tuesdays and Wednesday.

Most people visit the cinema at the weekend when they do not have work and their children do not have to go to school. This is probably why most cinema deals provide discounts during the week. This will increase the volume of people that visit the cinema each week. The most popular time of the year to visit the cinema is May-August and November-January. This is because these are the moths where many children and teenagers will have more free time to go to the cinema as they do not have school. This will increase the amount of people of these ages that go to the cinema with their friends and also the families that go together so films of various genres will be popular.

The most common genres of film are Comedy, Action, Drama and Adventure (2015).
Most Popular Comedy - Inside Out
Most Popular Action - Spectre
Most Popular Drama - Fifty Shades of Grey
Most Popular Adventure - Minions

Audiences would hear about up coming films from television adverts, social media and trailers online. Also, billboards and posters in cities and at train stations. As well as this, when a person sees a film in the cinema, other film trailers are played at the start that are tailored to the appropriate audience.

Audiences tend to prefer US films because they have a much higher budget and so tend to be much more elaborate and are usually mainstream so will be suitable to a much wider variety of audience.

Age Range                   Percentage of Cinema Goers

7-14 years old                    13.6%
15-24 years old                  29.4%
25-34 years old                  18.7%
35-44 years old                  16.3%
45-54 years old                    9.5%
55+ years old                     12.5% 

Most audiences tend to dislike 3D movies and stick to 2D. Some say this is because they do not like to wear the glasses, others say that the quality of film is not as good.

Audiences can watch film in other ways besides going to the cinema. Many films are available on Sky, Virgin and Now TV - depending on which television company you are with. Films are also available on online companies such as - Netflix, Amazon Prime, LoveFilm, BBC iPlayer, YouTube, SnagFilms, TalkTalk TV. 

Audiences will go to films with different people depending on the genre of the film and the age of the person. Younger viewers are probably more likely to see films with their families however, teenagers could see films with their family or friends- depending on the genre of the film and its content.